While I do not agree with Michael Pollan that carrots should be subsidized...I do agree that there is a major problem with our food industry. I believe that the government should stay out of business...and food is a business too.
It's very simple. If you want whole foods, shop the perimeter of the grocery store. Whole foods will be along the walls of the grocery store.
Do you get "sucked in" to the goodies in the middle of the supermarket?